Cookie Policy

Information about our use of Cookies

Our website uses cookies. A cookie is a small file of letters and numbers that is stored on your computer or smartphone when you visit a website.

Cookies are useful as they help us to provide you with a good experience when you browse our site, for example by storing your preferences and maintaining your shopping cart. They also help us to improve the site. By continuing to browse the site, you are agreeing to our use of cookies. Please note that information gathered by the cookies on our site is anonymous and cannot be used to identify you personally.

We use the following types of cookie:

1. Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website and to use a shopping cart.
2. Functionality cookies. These are used to recognise you when you return to our website This enables us to personalise our content for you, greet you by name and remember your preferences.Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. Some of these are third party cookies which analyse website usage.
3. Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. This information is anonymous and cannot identify you personally, but we may share it with third parties to help tailor advertising to your particular interests.

If you wish to control cookies and their use on this site in regard to your browser, you can change the settings in your web browser preferences.

Changing the control of cookies is different for each browser

Google Chrome

• Click on the “Tools” menu and select “Options”.
• Click the “Under the Bonnet” tab and locate the “Privacy” section and choose the “Content settings” button.
• Click the “Cookie settings” tab and choose your preferred settings.

Google Chrome allows all cookies by default, but you can restrict the behaviour of first-party and third-party cookies or even block them completely.

Click on the Close button when you’ve finished.

Internet Explorer 8.0

• Choose Tools and then Internet Options
• Click the Privacy tab
• Move the slider to choose your preferred settings.

For more specialised cookie settings click on Advanced, check the ‘Override cookie handling’ button and modify the settings to suit your requirements.

If you use another type of browser, you can find out how to change the cookie controls here – https://www.aboutcookies.org/Default.aspx?page=1

Please note that if you disable cookies our website will not function correctly, and you will not be able to purchase anything from our store.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name	COOKIE Type and Expiry	Purpose and Information (all are anonymous)
_utmxx | .cheekyrascals.co.uk	Persistent – this means it will stay on your browser after you exit our store.	Third party from Google Analytics. Controls testing for Google Optimiser which is a service we use to test different variations of the website.
_utmx | .cheekyrascals.co.uk	Persistent – this means it will stay on your browser after you exit our store.	Third party from Google Analytics. Controls testing for Google Optimiser which is a service we use to test different variations of the website.
_utma | .cheekyrascals.co.uk	Persistent – this means it will stay on your browser after you exit our store.	Third party from Google Analytics. Records how many times you have been to our website for Google Analytics purposes. Stores the amount of visits, and the time of the first visit, the previous visit, and the current visit
_utmb | .cheekyrascals.co.uk	Expires shortly after visit	Third party from Google Analytics. Is used to check approximately how long you stay on our  website: when a visit starts, and approximately  ends.  Used by Google Analytics. Is used to check approximately how long you stay on our site: when a visit starts, and approximately ends.
_utmc | .cheekyrascals.co.uk	Expires shortly after visit	Third party from Google Analytics. Is used to check approximately how long a user stays our website: when a visit starts, and approximately  ends.  Used by Google Analytics. Is used to check approximately how long you stay on our website: when a visit starts, and approximately ends.
_utmz | .cheekyrascals.co.uk	Persistent – this means it will stay on your browser after you exit our store.	Records where you came from before you reached our website (search engine, search keyword, link).  Used by Google Analytics. Stores where you came from (search engine, search keyword, link).
fronted | .cheekyrascals.co.uk	Persistent – this means it will stay on your browser after you exit our store.	First party from the onsite Magento software. Stores what people put into their shopping cart.  Essential cookie for use of the website. Also stores the referrer that brought the user to the website.
conversion | .cheekyrascals.co.uk	Persistent – this means it will stay on your browser after you exit our store.	Third party issues by Google Adwords. Records that you have visited our website. Just records that you have visited our website and when. This cookie is used for targeted advertising and so if you wish to opt out of this cookie you can find information on how to do this here https://www.google.com/policies/privacy/ads/
st_unique_id – Unique ID;	Expires shortly after visit	Unique ID given when you land on the site.
st_referred;	Expires shortly after visitore	Whether we have tracked the referral
brightowl_landing_url & brightowl_referrer;	Expires shortly after visit	Used for banner pop up and abandoned basket popup.

You can block cookies by activating settings on the website browser that you are using. However, if you use the settings to block all cookies (including essential cookies) you may not be able to fully access our website.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.